Betty Wilson

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Patrick GrossoBetty Wilson
Senior Vice President, Business Development

Betty Wilson is ConferenceDirect’s Senior Vice President, Business Development, where she collaborates with customers and Associates to enhance loyalty and grow the company’s key revenue-generating functions.

Wilson joined ConferenceDirect in May 2017 after 24 years with Starwood Hotels & Resorts, where she was most recently Vice President, Global Sales. In this role, she led the North America-based team responsible for driving over $3 billion in sales across the group, business travel and leisure segments. She has broad experience in driving revenue growth, customized solutions and customer loyalty, especially across her many years in global sales. Prior to her most recent role at Starwood, she led the business travel sales team from 2007 to 2009 and was an integral member of the company’s Strategic Account Management team beginning in 2005. In her role on the SAM team, she drove sales of over $20 million from each account in the portfolio for which she was responsible.

Wilson began her hospitality career in 1986 at the Sheraton Greensboro Hotel as a rooms division trainee, then quickly advanced to roles in business travel and group sales. From 1990 to 1997, she held roles specializing in meeting and incentive sales across multiple geographies at The Grove Park Inn Resort and at the Walt Disney World Swan & Dolphin. In late 1997, she further broadened her leadership experience by taking on a newly-created role at Westin Hotels & Resorts, where she developed and led the company’s sales recruiting and career development efforts. Wilson then returned to her roots in direct sales in 1999 when she joined Starwood’s Global Sales Organization and was responsible for growing loyalty and market share from top corporate and association customers in the New York metropolitan area. During this time, she was recognized with Starwood’s Global Sales Leader of the Year award, and earned a place on the company’s sales incentive trip in multiple years.

Wilson is active in many hospitality industry organizations and is a past Americas Board and Foundation board member with HSMAI, as well as a past GBTA Hotel Committee member.

Her favorite times of the year are holidays with her family, as well as “March Madness” when she passionately supports her alma mater – the University of North Carolina Tar Heels. Throughout her career, she’s lived in all regions of the United States and has recently relocated from New York City to Ponte Vedra Beach, Florida.

Wilson can be reached at