Senior Vice President and Publisher of MeetingMentor
Christopher Baum is Senior Vice President and Publisher of MeetingMentor for ConferenceDirect. He oversees the production of MeetingMentor’s print and online publications, as well as the company’s IndustryInsights series of educational seminars.
Baum received his BS in Hotel Administration from Cornell University in 1975 and joined Westin Hotels & Resorts in their Washington, DC National Sales Office. He subsequently moved steadily up the sales and marketing ranks, eventually serving as Director of Marketing for The Westin Chicago O’Hare and The Westin Peachtree Plaza Atlanta before moving to Westin headquarters in Seattle, where he served as Corporate Director of Advertising and Public Relations and, subsequently, Corporate Director of Marketing, Resorts. Baum left Westin in 1990 to join Hilton Hotels Corporation in Beverly Hills as Vice President, Marketing Communications and then headed back East, for family reasons, to assume the role of Vice President, Sales & Marketing for Sonesta International Hotels in Boston. In 2001, Baum was hired as Director of Travel Advertising for The New Yorker magazine, working out of Conde Nast headquarters in Manhattan. Baum moved on to the destination marketing world in 2006 as Senior Vice President, Sales and Marketing for the Detroit Metro Convention and Visitors Bureau and served as President and CEO of the Reno Sparks Convention and Visitors Authority for four years before joining ConferenceDirect in early 2016. Baum lives in Rochester Hills, Michigan with his wife Denise and their two teenaged children, Lilly and Parker. An adult son, Hunter, also lives and works in metro Detroit.
Baum can be reached via e-mail at firstname.lastname@example.org