JJ Wills

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Chris BaumJJ Wills
Vice President, Marketing Programs & Business Development

JJ Wills is Vice President, Marketing Programs & Business Development for ConferenceDirect. In this role, she is key in ConferenceDirect’s sponsorship sales, internal events, and recruitment campaigns.

A graduate of the University of Southern California, Wills began her career in catering sales with ARAMARK in Oregon. After five years in catering, she moved into her first hotel position at the Benson Hotel where she was the Senior Sales Manager. In 2003, she joined Hilton Hotels Corporation as their Director of Sales at the DoubleTree Lloyd Center, and then opened the Hilton Vancouver Washington as the Director of Sales and Marketing. In 2006, she relocated to Las Vegas and joined the sales team at Caesars Entertainment. She then spent four years as the National Sales Manager for Caesars Palace and was promoted in October 2010 to National Sales Manager for Planet Hollywood Resort and Casino and also led the sales efforts with third party accounts. With the restructuring of the Caesars Entertainment sales organization in 2011, Wills shifted her focus solely on the Strategic Account relationships for the enterprise. She served in that role for five years before joining ConferenceDirect in 2016.

Committed to the success of the industry in Las Vegas, Wills is a Past President of the Las Vegas Hospitality Association and is a mentor through the UNLV Hotel College Mentor Program. She is a member of Meeting Professionals International and the Professional Convention Management Association, where she was recently elected onto to the Board of Directors for the Southwest & Pacific chapter.

Wills received the UNLV John Yaskin Mentor Award in 2014 and volunteers for Golden Retriever Rescue of Southern Nevada. She lives in Las Vegas, Nevada with her husband, Darin.

Wills can be reached at jj.wills@conferencedirect.com