Strategic Meetings
Management Program, SMMP

When ConferenceDirect manages your SMMP we clearly define your goals and work with your team on implementing a successful program.

Achieve measurable business objectives that align with your organizations’ strategic vision.

Implement a Strategic Meetings Management Program (SMMP) with ConferenceDirect.

Understand Your Goals

Strategic Meetings Management (SMMP) requires clear strategy, strong oversight, and measurable results. ConferenceDirect works with clients to define total event spend, establish meeting KPIs, and implement programs that deliver cost savings, reduce risk, improve compliance, and streamline processes across the organization.

Leverage Technology

Our event technology helps streamline the SMMP process from start to finish. Through our proprietary CD Analytics platform—enhanced by comprehensive industry data—we enable clients to create meeting request forms, research destinations, compare venues and service providers, and send customized RFPs to quickly secure competitive bids. Our technology also supports project management tools that drive collaboration and engagement across all business units.

Cvent Platinum Preferred Partner

ConferenceDirect is one of the largest users of Cvent.

Cost Savings

Our Associates are experienced SMMP professionals who understand every detail of hospitality-related services, expenses, and complicated contracts. We put our knowledge to work for you, negotiating better rates and protecting you from potentially costly mistakes.

Grow Globally

With worldwide capability, ConferenceDirect is positioned to support your SMMP needs no matter where you are, or where you want to go. Our people work globally, providing clients access to the best venues, event management solutions, and service anywhere in the world.

Need More Information

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World Headquarters
1127 Miradero Road
Beverly Hills, CA 90210
Operational Headquarters
193 Blue Ravine, Suite 190
Folsom, CA 95630
European Headquarters
Große Gallusstraße 16–18
60312 Frankfurt am Main, Germany

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