ConferenceDirect Welcomes Madonna Deek as Director of Business Development

FOLSOM, CA – July 9, 2025 ConferenceDirect is proud to announce the appointment of Madonna Deek as its new Director of Business Development. In this key role, Madonna will lead the Preferred Vendor Program and support customer engagement through Conference Management renewals, enhancing the company’s ability to deliver strategic value to partners and clients alike.

Madonna brings over 30 years of hospitality and event industry experience, with a career that has spanned executive recruitment, corporate consulting, convention and visitor bureau leadership, and hotel sales. She is known for her strategic thinking, relationship building, and consistent track record of driving measurable success.

Before joining ConferenceDirect, Madonna led her own consulting business, managing a diverse portfolio of corporate events. Prior to that, she helped launch the Los Angeles satellite office for SearchWide Executive Recruiting, where she boosted market share and increased brand visibility. Her deep roots in the hospitality industry include senior roles with LA INC., The Convention & Visitors Bureau, where she oversaw citywide conventions and high-profile client events while establishing key public-private partnerships with organizations like Universal Studios Hollywood and the LA Convention Center.

Madonna’s early career includes sales positions with Marriott Hotels, Starwood Hotels & Resorts, and The Ritz-Carlton Hotel Company, where she consistently exceeded goals and contributed to revenue growth.

About ConferenceDirect

Founded in 1998, ConferenceDirect has grown into one of the largest and most respected meeting and event management firms globally. Leveraging our extensive experience, we collaborate with clients to reduce costs, increase revenue, minimize risk, and enhance attendee experience. With over 18,000 contracts managed annually, serving more than 4000 global customers, and over 1000 events managed globally by our 120+ meeting professionals, ConferenceDirect Associates are meeting and event experts.

With headquarters in Folsom, California, ConferenceDirect is a full-service global meetings solution company. Our diverse portfolio of services includes Virtual/Hybrid Meetings, Site Selection & Contract Negotiation, Conference Management, Housing & Registration Services, Event Technology, Strategic Meetings Management Programs, Incentive Programs, Cruise Services, Experience Design, Green Meetings, Vendor Management, and Marketing Support. For more information, visit www.conferencedirect.com.

Mission Statement

ConferenceDirect partners with organizations to help them achieve their goals and create memorable experiences for their attendees. With proven global experience, professionalism, and innovative meeting solutions, our team is dedicated to your success.

Signature Events

ConferenceDirect is committed to providing educational opportunities for our customers. Signature events, based on revenue qualifications, are exclusive opportunities available to our current customers for market-specific education.

CD Caring and Connecting

ConferenceDirect supports programs and organizations that impact wellness, corporate responsibility, and sustainability, including Corporate Social Responsibility, Diversity and Inclusion, Sustainability and Green Meetings, Human Trafficking Awareness, Healthy Eating and Menu Planning, Wellness Programs, and Associate Council.